VIDEO: Mika Häkkinen and Michael Schumacher Meet up in New Mercedes Ad

Over the years, Mercedes-Benz has released many TV ads featuring two-time Formula 1 World Champion Mika Häkkinen and other renowned pilots, most ending with a funny twist. The Stuttgart-based automaker's latest commercial to hit the web, called “Sunday Driver”, follows a similar recipe. This time, Mercedes chose a hilarious way to promote its 4MATIC permanent all-wheel drive system. To shake things up, Michael Schumacher also makes an appearance, alongside a good-looking female driver.

We’ve also included the “Third man” commercial from a few years back, in which the “New Flying Finn” trumps the younger Fernando Alonso and Lewis Hamilton. You can watch both videos after the jump.

By Csaba Daradicss

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Prior Design’s Mercedes-Benz E-Class Coupe Black Desire

Based in Kamp-Lintfort, Germany, Prior Design presented its take on the latest generation Mercedes E-Class Coupe, called Black Desire. The tuning package is mostly about visual enhancements, however, upon request, the tuning firm also offers various engine conversions.

For the front of the car designers chose a new bumper with side vents and a prominent spoiler lip. The new parts feature sharper edges, a theme that’s continued with the side skirts. At the rear we can find a bumper extension with three fins, boot lip and roof spoiler, all available in carbon fiber as an option.

The black paintjob is complemented by metallic accents, found around the grille and custom Prior Design logo replacing the Mercedes star, on the side of the car and rear bumper. The same metal trim was used for the window surrounds.

Enormous, 20-inch Prior GT wheels, available in matte black, gloss black and silver, and a 4-tip stainless steel exhaust system round up the exterior changes.

Depending on the engine found under the bonnet, Prior offers numerous power upgrades, boosting peak output by up to 75 hp. Paired with a 35 mm lowering applied to the suspension, the performance package should make the Black Desire faster and better handling than the stock model.

According to the company, the Black Desire tuning package can also be fitted on the E-Class Convertible, while both Mercs can be ordered with a range of carbon fiber trim parts for the interior.

By Csaba Daradics

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Piecha Design Pumps up W207 Mercedes E-Class Convertible's Style with New Package

German tuner Piecha Design has unveiled a comprehensive tuning package for the W207 Mercedes-Benz E-Class Convertible, which includes among other bits, a body kit, upgraded exhaust system and custom wheels.

The Rottweil-based specialist went for an aggressive look, combining the factory AMG aero kit with new parts, such as a front spoiler lip, three-part boot lid lip and rear diffuser with integrated 4-pipe Quadro exhaust system. The latter is available for all engines powering the coupe and convertible models, while, upon request, Piecha can modify the standard, 2-pipe exhaust as well.

Lowered side skirts boasting an LED lighting system, offered for all Mercedes-Benz cars, and 19-inch dp2 Phantom alloys surrounded by 235/35 front and 275/30 rear tires, complete the exterior package.

Tech buffs will probably enjoy the new power converter, which cuts down the powertrain’s reaction time, if needed. Using a potentiometer, owners can choose between three settings: standard, urban-driving or sports mode. The updated power converter is not an exclusive E-Class Convertible option, as it’s available for all models with electronic accelerators.

Last but not least, Piecha developed the Vario roof module that makes it possible to open or close the canvas top while driving, at speeds up to 50 km/h (31 mph), using the standard key.

By Csaba Daradics

Prices

Front spoiler lip € 750.00
Rear diffuser element € 785.00
Rear spoiler lip € 430.00
Side skirt LED lighting € 370.00
Comfort Vario roof € 359.00
Quadro exhaust sub-system € 1,385.00
Piecha dp2 Phantom rim set € 1,690.00
CS RC power converter € 357.00

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